What is force-free dog training?

Force-free dog training uses rewards like treats, praise and play. It never uses pain, fear or harsh tools. It is the science-backed standard for modern animal welfare.

Do you use prong, choke or shock collars?

No. We never use prong, choke or shock collars. We never use any tool that works by causing fear or pain.

Does positive reinforcement actually work?

Yes. Decades of behaviour research show reward-based training works faster and lasts longer than punishment. It also keeps the bond between pet and owner strong.

What if my dog has behaviour issues?

Our trainers are skilled at helping shy, reactive or over-excited dogs. We start where the dog is comfortable and build up at their pace.

Is force-free safe for staff too?

Yes. Reward-based handling reduces stress and bites. Our trained team uses force-free methods to keep both pets and people safe.

Home>About>Force-Free Philosophy

Pets In The City staff caring for a bulldog in a hotel suite

Our Philosophy

Force-Free, Positive Reinforcement Dog Care in Auckland

Because how we care defines who we are.

At Pets In The City, every wag, every cuddle, and every training session is guided by kindness, patience, and respect.

We're proud to follow a force-free, positive reinforcement approach in everything we do—from daycare and grooming to training and overnight care.

Our Approach

What Force-Free Means to Us

Force-free care is not just about what we do — it's about how we do it. At Pets In The City, we:

Reward good behaviour

To build trust and confidence

Never use force, fear, or intimidation

Creating a safe environment for all dogs

Respect each dog's personality

And emotional needs

Offer choice

Wherever it's safe to do so

Follow the LIMA principle

Least Intrusive, Minimally Aversive

Use calm, thoughtful handling

To build trust in every interaction

Our staff are trained to read body language, respond calmly, and support every dog as an individual.

Why It Matters

Dogs thrive when they feel safe, seen, and understood.

That's why our philosophy creates:

Happier, more confident dogs
Safer social interactions
Deeper bonds with caregivers
A calm, positive environment every day

And for you?

It means complete peace of mind.

Every puppy is unique; socialising and training them is a gradual process that requires patience, practice and lots of consistency.

Our Commitment

Our Promise to You

We hold ourselves to the highest standard of ethical care:

A force-free, LIMA-aligned approach
Zero tolerance for aversive methods or punishment
Positive reinforcement across all services
Experienced caregivers trained in dog behaviour and welfare
A culture of respect — for dogs, parents, and each other

We do this not because it's trendy, but because it's right.

Google Reviews

"Super friendly team who clearly love dogs. We always feel confident leaving our pup in their care."

Robyn

with Wilson

"Our dog races in the door and comes home happy and tired—what more could we ask for?"

Shone

with Polar Bear

"Incredible care and communication. We trust them completely and wouldn't go anywhere else."

Brad

with Jax

"Professional, welcoming, and kind. Jack absolutely loves it—total peace of mind for us as pet parents."

Lisa

with Jack

"Our girl always comes home happy and exhausted. The staff are lovely and really care."

Sarah

with Lilly

"Friendly staff, great service. Our cavoodle Jack gets so excited when we pull into the driveway."

Vicky

with Jack

Ready to See the Difference?

Whether your dog is staying the day, the week, or learning something new, you can trust they'll always be cared for with compassion, understanding, and kindness.

Because force-free isn't just a philosophy. It's a promise.

Experience Force-Free Care Across All Our Services

Force-free dog daycare in Auckland

Supervised social play

Positive reinforcement dog training

Staff at Pets In The City

Ethical dog care in Auckland

No force, only kindness